Promotion = Brand Recognition
A couple of weeks back I was leafing through the business mail
pile, lamenting at the large amount of junk mail that made its way
to me. But then, I happened upon an envelope from Linda Stein
Botanicals. Inside was a 2007 calendar, adorned with
Linda's business name and web address -- along with absolutely
stunning imagery of all sorts of flowers -- some from Linda's own
garden, along with other notable additions from her sister's
garden, the National Zoo, and a test garden at a local farm.
It was the perfect antidote to my mid-winter blues; and, it was a
great example of a creative promotional tool.
What makes her calendar
special was that it has a clever tie to her business -- Zosimos
actively promotes the use of natural ingredients in their
formulations -- so a calendar with botanical imagery is the perfect
tie-in. Interested in making your own? Check out SnapFish.com.
There is a
common misconception that a promotional tool must be expensive to
be effective. That simply isn't
true! You invest a significant amount of time and creativity
into creating your product line -- you should spend an equal or
greater amount of time in promoting it. Do you have an herbal
product line? Consider sending your past season's clients a
seed packet, along with a thank you note for "helping your
business grow". You may even want to include a second
packet to allow them to share with a friend. Gardeners love
to share plants with their friends!
With Valentine's Day just
days away, some of you may want to send out some sweet
promos. Hit your local Sam's Club®, and pick up a large
bag of Riesen® bag candy. Slip a half-dozen pieces into a
cello bag, attach your business card with a colorful ribbon.
On the back side of your card, you may consider adding the note,
"Our customers are the "Reisen" we're in
business. Thank you for your order!" This is an
example of an inexpensive idea that can easily be slipped into a
box with their order, and provides an unexpected surprise when it
final idea I would like to share with you this week is one that
we've recently added to our service offering at The Creative
Notes™ are a promotional notepad, created out of your own
business card. With a year-at-a-glance calendar on the back,
and 40 notepad sheets sandwiched in between, your business card has
now gained added value, and has successfully extended its
lifespan. Promo Notes will officially be launched on the 15th
of this month -- but you can preorder from the website and beat the
rush! Check out Promo Notes, along with lots of other business-building
tools and articles when you visit Promo
Rural America Cheers Arrival Of Fast Internet
Space may not be the only final frontier. Internet access in
those wide-open spaces of rural America
right down here on Earth is another frontier.
Happily, it's been reached, thanks to a small satellite minidish
that reaches virtually everyone, even those in rural communities.
That's good news for anyone who had to settle for dial-up,
sometimes called the "World Wide Wait." The satellite
Internet service, operated by WildBlue, is about 10 to 30 times
Aside from not having to wait to get online, users of the new
two-way satellite Internet service don't have to tie up a phone
line. This is especially good news to people living in rural America,
because better and faster Internet access also ensures that
residents of rural areas can have the same access to educational
opportunities and cutting-edge health care information as other
To learn more about WildBlue Internet access via satellite, visit
For service, call 866-6-GOBLUE.
Gardener’s Corner: Harvest Now
to Make Your Own Herb Vinegar
harvest, no problem: Hit up a local grocer or farmer’s market
for your herb needs.
Any right-thinking gardener who planned ahead is now scissoring
handfuls of basil, chives, oregano, thyme and dill. Those of us who
couldn’t or just plain didn’t plant ahead can still get
in on the harvest. Fresh packets of herb branches and even pots of
planted herbs are available year-round at many grocery stores.
Visit a grocer or local farmer’s market and load up. Use
fresh herbs to enhance salads, soups and meats. Ambitious? Mix up
some herb vinegars to extend the windfall into winter. Buy labels
to mark each as your own special recipe and pass out bottles as
gifts to friends. Who’s to know it’s not homegrown?
Here’s how to put by your, ahem, harvest.
• Fresh herbs
• Red or white wine vinegar, rice vinegar or cider vinegar
(Do not use white vinegar as the taste is too sharp)
• Large-mouth glass jars for steeping
• Wax paper, rubber bands
• Decorative glass containers for the finished vinegars
Wash herbs in cold water and pat dry. Make sure herbs are thoroughly
dry before packing them into large-mouth glass jar. Cover the herbs
with your choice of vinegar. Cover the top with wax paper and
secure with a rubber band. Do not use metal lids because the
vinegar will corrode them. Put the jar in an out-of-the-way place
for 3-4 weeks. Stir periodically and push herbs down into the
vinegar. After several weeks, strain the herbs out of the vinegar
and discard them. A coffee filter works well for this. Now
you’re ready to pour the flavored vinegar into your decorative
jars and add a sprig or two of fresh herbs for decorative purposes.
label with a recipe card or serving suggestions and tie on a pretty
raffia or cloth ribbon and you’re done.
Try this recipe for flavored vinegar or invent your own.
• Thyme, rosemary, oregano
• Basil, rosemary, tarragon, marjoram, mint, bay, dill seed,
• Peppercorns and whole allspice berries
• Cilantro, hot red pepper and garlic
• Lemongrass, lemon verbena, lemon zest and green peppercorns
• Sage, parsley, bay Burnet, borage and dill
• Basil, parsley, fennel and garlic
• Tarragon, spearmint, lemon balm, whole cloves and
• Thai basil and hot red pepper
• Orange mint, coriander seeds and lemon zest
• Tarragon, lemon thyme and chive blossoms
• Dill, mint and garlic cloves
• Savory, tarragon, chervil, basil and chive
Lelia Scott Kelly, Mississippi State University Extension Service